The technology you build on shapes cost, speed and how far your product can scale. Here's how we think about it.
Choosing a tech stack is one of the most consequential early decisions in any software project. The right choice keeps you fast and flexible; the wrong one creates drag for years.
Start with the problem, not the tool
It's tempting to reach for whatever is trendy. Instead, we start from the product's real requirements — performance, scale, team skills and time to market — and let those drive the decision.
What we weigh up
- Performance and scalability needs
- Team familiarity and hiring pool
- Ecosystem maturity and long-term support
- Total cost of ownership
The best stack is the one your team can ship and maintain confidently.
For most web products we reach for Next.js, React and TypeScript — a fast, well-supported foundation that scales from a landing page to a complex platform.